We will use this round table to analyse the future of blue tourism from four very different perspectives: the vision of a large company such as Iberostar, a pioneer of sustainability which carries the environmental challenge in its DNA; pioneer work by the Marilles Foundation with the Balearic Islands' Blue Pact, alongside 150 businesses and groups; the political viewpoint of an official administration such as the Tenerife local "Cabildo" government, and also small businesses working with tourists in the sea, such as those arranging cetacean-sighting trips.