Shonia Cruz

Managing Director of Turismo Marinero

Shonia Cruz has developed a unique model of marine tourism. By involving fishery and sea workers, she offers a sustainable and authentic tourism experience for visitors.

Born in Cordoba, Shonia Curz is passionate about the sea and everything about it. Alongside Pedro Hernández, the son and grandson of fishermen, she has opted for a business and life model that offers “a complementary and sustainable alternative to the artisanal fishing trade without foregoing a longstanding family tradition and the way of life we love”.

She founded Turismo Marinero in Andalusia, a pioneering business initiative that gives visitors the chance to get to know the sea and the world of artisanal fishing through guided tours, food tours, sea trips and educational workshops for children. She is accompanied by a team of professional crewmembers from the tourism and quality management spheres which enables her to take her activity to any fishing port in the region.

In her own words, Turismo Marinero wants the public to “enjoy the sea and learn about an immemorial activity in an authentic, fun way in which participants also play a positive part in the trade and our natural and cultural heritage”. Turismo Marinero’s values hinge on developing and improving the artisanal fishing sector, providing extra financial income for fishermen and their families, helping to incorporate women in artisanal fishing and promoting marine culture and gastronomy.